Unmoderated usability testing.Free, rigorous, backed by evidence.
Ask your questions, give tasks to complete on your website, share a link. Okkly counts who succeeds and who gives up, then writes an analysis where every finding points to the answers behind it.
What changes compared with other unmoderated tools.
Unmoderated testing tools often look alike: a limited free plan, tests on prototypes, an AI summary that's hard to check. Okkly takes the opposite stance.
| Criterion | Typical unmoderated tools | Okkly |
|---|---|---|
| Price | Limited free plan, then a subscription | Free |
| Tasks on your live website | Often on prototypes | Yes, success detected |
| Every AI finding links to its answers | Rarely | Always |
| Numbers calculated outside the AI | Rarely stated | Yes |
| Data hosted in Europe | Often in the US | Yes, in Stockholm |
General comparison; it varies from tool to tool.
Unmoderated testing in three steps.
Write the protocol
Six question types, each with its goal. Tasks on your website with a success criterion: page reached, click, form sent.
Share a link
Testers answer from their browser, with no account. One line of script on your site, inactive for your regular visitors.
Read the results
Success rates, durations, perceived difficulty (SEQ), paths and quotes. Then a written analysis from 5 complete responses.
An AI analysis that cites its sources.
Written by Claude (Anthropic) the way a UX researcher would, then reviewed by you. Every finding carries its references: one click and you read the original answer.
The “Offers” label is read as “discounts”.
Participants who failed looked for prices in the footerR-014 or in the FAQR-022. Two gave up after more than three minutesR-031.
Recommendation · rename the item “Pricing” and retest task 02.
Sources
- R-014“I looked in the menu, then in the footer. I thought ‘Offers’ meant discounts.”
- R-022“Nothing says ‘price’ in the menu, so I checked the FAQ.”
- R-031“I gave up, I didn't know where else to look.”
Numbers calculated, not guessed.
Rates, medians and averages come from Okkly. The AI comments on them without recalculating.
“Not enough data” rather than guessing.
Under 5 responses for a step, the analysis draws no conclusion.
Read-only sharing.
A link with an expiry date and an optional password, revocable at any time.
For the people who have to make the call.
Product designers
“Does this flow hold up before it ships?”
Validate without waiting for a research budget.
Product managers
“Who's right in this team debate?”
A success rate instead of an opinion.
Heads of product and design
“What do I show leadership?”
A sourced analysis that reads in five minutes.
What we don't know about your testers.
Never collected
- Name, email
- Your form field contents
- Full IP address
- Tracking cookies
Collected, for your results
- Answersto the test questions
- Navigationpages viewed during the task, time
- Outcomesuccess, failure or gave up
- Devicemobile or desktop
Data is hosted in the European Union (Stockholm). The AI analysis is processed by Anthropic in the United States, without names or emails, under contractual safeguards. Details are in the privacy policy and the list of subprocessors.
Frequently asked questions.
Is Okkly really free?
Yes, with no credit card and no time limit. Paid options may come later; what is free today will stay free.
What is unmoderated usability testing?
A test that participants take on their own, whenever they like, without a facilitator. You save time and reach more people; in exchange, you can't ask follow-up questions live.
Which websites can I create tasks on?
Websites you manage: you add one line of script and Okkly verifies the domain. Figma prototypes and competitors' sites are not supported yet.
Do I need to recruit my own testers?
Yes, for now. Share the link with your customers, colleagues or panel.
How many responses do I need?
The analysis unlocks at 5 complete responses. For a reliable success rate, aim for at least ten.
Does the script slow down my site?
It weighs under 15 KB and does nothing until a tester arrives with a test link.
Do testers need an account?
No. They open the link, give their consent and start.
Where is the data stored?
In the European Union. Only the AI analysis is processed in the United States, by Anthropic.